Manufacturing — BAT
40% efficiency increase in order processing
Implementing a custom middleware to handle complex order validation rules across 40+ markets.
Challenge
BAT faced significant delays in order processing due to manual validation steps and inconsistent data formats from regional distributors. The average processing time per order was 12 minutes, leading to bottlenecks during peak demand.
Approach
We engineered a high-throughput validation engine using a rules-as-code philosophy. The system normalizes incoming data and applies business logic in parallel, drastically reducing latency.
- Reduced per-order processing time from 12 minutes to 15 seconds.
- Eliminated 98% of manual validation errors.
- Successfully scaled to handle 4x holiday peak volume without downtime.
Results
0%
Efficiency Increase
0m
Original Latency
0s
New Latency
“The speed of execution and the measurable impact on our bottom line was immediate. iobytes didn't just provide a tool; they solved a business problem.”— Global Supply Chain Director, BAT
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